Sustainable Sourcing Facts


True to the Wild Planet mission, every product we offer meets these sustainability criteria:

  • The BIOMASS of fish is healthy and not overfished
  • The HABITAT is not damaged by the fishing method
  • The CATCH METHOD is free from excessive by-catch of juvenile fish and other non-targeted species


Skipjack Tuna Albacore Tuna


Wild Planet sources albacore and skipjack tuna only from pole and troll fisheries. Numerous fleets around the world use this artisanal small-scale method and deserve our support. This catch method is considered a BEST CHOICE in harvest technique by a consensus of international environmental organizations studying this issue.

We may expand our sourcing as needed from other pole and troll fisheries, all of which are nearly by-catch free and are not overfished. NO PURSE SEINE OR LONG-LINE CAUGHT TUNA is used in our product line.

Source: See more info on albacore tuna and skipjack tuna at the Monterey Bay Aquarium Seafood Watch®


Pacific Sardine


Pacific Sardines are considered to be a Best Choice for Sustainability as their populations appear to be healthy and abundant.

Having recovered from a natural decline in population in the 1960s, Pacific Sardines are prolific breeders that mature quickly and whose numbers are currently experiencing a high growth rate. Migratory in nature and travelling in massive schools in the North Pacific, Wild Planet Sardines are sustainably harvested in well-managed fisheries with negligible by-catch or habitat damage. Pacific Sardines are versatile and flavorful, each a nutritional powerhouse packed with protein, calcium, iron and potassium. Sardines are also an important link in the food web, as seabirds, marine mammals and other fish rely on sardines as the basis of their diet.

Source: see more info on sardines at the Monterey Bay Aquarium Seafood Watch® 


Pacific Salmon


Wild caught salmon from the Pacific Northwest (Alaska and British Columbia) are considered a best choice for sustainability as per the recommendations of the Monterey Bay Aquarium Seafood Watch program. Pacific salmon are among the most intensively managed species in the world, with excellent monitoring of both the fish populations and the fishery itself.

Source: See more info on salmon at the Monterey Bay Aquarium Seafood Watch® 


West Coast Pink Shrimp


When buying small shrimp for salad or as an versatile addition to a number of recipes, West Coast pink shrimp from Wild Planet is considered a best choice for sustainability as per the Monterey Bay Aquarium Seafood Watch® program. Packed without phosphates, our pink shrimp are presented to you in their natural state.

Source: See more info on shrimp at the Monterey Bay Aquarium Seafood Watch® 




Anchovies are among the most abundant fish in the ocean. While Seafood Watch has not vetted this fishery, the Peruvian anchovy is a prolific fish stock that is closely regulated by governmental harvest quotas and in Wild Planet’s opinion, a good consumer choice. The fish are sustainably caught by targeted small-scale purse seine vessels and have almost no by-catch of any other species. Most of the fish (>90%) are converted to fishmeal and used as animal and aquaculture feed. As Peruvian anchovies naturally contain abundant nutrients – Omega 3, protein, calcium and others — Wild Planet believes that humans would benefit greatly from adding these tasty little fish to their diets.

The White Anchovy is a delicate fish with a naturally tender texture and rich flavor. When one thinks of anchovies, the type that comes to mind most often is the highly salty brown anchovy sold as a topping for Caesar salads and pizzas; those are the same fish, but stored in salt brine for weeks before processing. That “curing” process fundamentally changes the flavor of the fish. Wild Planet White Anchovies, on the other hand, are canned directly out of the water without brine storage or even freezing. We simply can the anchovies ‘sardine style’ in either water or extra virgin olive oil. The result is a delicate fish with mild flavor – perfect for a tapas platter, over a salad or simply on a cracker. These are possibly the tastiest canned fish of all!

Source: See more info on anchovies at the Monterey Bay Aquarium Seafood Watch® 


There are many government and environmental groups that monitor the impact of various fishing methods. The Monterey Bay Aquarium Seafood Watch ® Program studies various government data and makes unbiased recommendations according to a consumer-friendly ranking system:

  • GREEN: a best choice for sustainability
  • YELLOW: a good alternative
  • RED: fish to be avoided

At Wild Planet Foods, we use the rankings as a guide in selecting our product sources. The vast majority of our products are rated GREEN. While a few may be rated YELLOW, we do not source any RED listed products.

Our products are 100% traceable back to their eco-superior fisheries. All lot codes are recorded into an online data platform and the data is available for third party audit to assure that all Wild Planet products are sourced exactly as stated on our packaging and our website.



All Wild Planet tuna products are 100% traceable to pole and line, and troll tuna fisheries. We have chosen to file all of our buying documents at Retailers and ENGOs (environmental non-governmental organizations) are welcome to review any Wild Planet lot code back-up documents to verify that the claim of 100% pole and line, and troll sourcing is absolutely correct and verifiable. Detailed catch data for every delivery of tuna is documented on the NOAA Form 370 Certificate of Origin.

These forms document all the tuna purchases comprising the individual lots of canned tuna. The forms contain the following data points:

  • Vessel name and country flag
  • Trip dates, area of catch and port of landing
  • Catch method (pole and line, or troll)
  • Total weight of landing
  • Dolphin safe statement

These data points provide the basis to determine that the fish landed are actually derived from the fisheries determined to be conservation best choices. Verification of these facts are confirmed by Wild Planet personnel through documentation audit and vessel inspection. Traceability of products by vessel name is documented and maintained in the transit, storage and production of finished goods.

We hope this gives you a clear understanding of our commitment to conservation and our methods as we endeavor to play a role within the seafood industry and retail stores to advance the health of tuna stocks and marine ecosystems.

With over 70 percent of the earth’s surface covered by water, it goes without saying that this is truly an ocean planet. Thus, as the oceans go so goes the planet and our oceans are not doing very well. Almost 90 percent of all fish stocks are either fully exploited or overexploited as noted in the following 2012 United Nations FAO report.

“The declining global marine catch over the last few years together with the increased percentage of overexploited fish stocks and the decreased proportion of non-fully exploited species around the world convey the strong message that the state of world marine fisheries is worsening and has had a negative impact on fishery production. Overexploitation not only causes negative ecological consequences, but it also reduces fish production, which further leads to negative social and economic consequences.” (page 12)

What this report is saying, in effect, is that the oceans cannot hold up under the increased harvesting efforts from larger numbers of participants who have greater harvest capacity. Most importantly, destructive techniques must be eliminated. Harvesting the ocean’s resources is a privilege that must rightly be given only to those who practice selective, sustainable harvest methods.