Why is Wild Planet tuna more expensive than conventional brands?
First of all, we use only the highest quality fish. In addition, sustainable harvest methods are more costly to practice, and the smaller fish caught yield less meat recovery in comparison with long-line caught fish. Also, our tuna is hand-cut and packed, which is a labor-intensive process.
Finally, we pack 100% tuna and sea salt; no liquid is added. So you get a 5oz whole steak in every can; compared to 3.5 ounces of tuna and the rest water or oil, as found in conventional tuna brands. This results in 40% more tuna per can, making once cooked Wild Planet tuna an outstanding value.